SEO (Search engine optimisation) is a means of website promotion and optimisation which aims to improve a website’s visibility and search engine ranking for certain keywords. Each search engine (Google, Yahoo, Bing etc …) uses different algorithms and weightings to rate certain aspects of a web page and website.
An SEO consultant begins the process by checking how the client’s website ranks for particular keywords. After performing an initial analysis and creating a keyword ranking report, aspects of the website are targeted for improvement – usually by identifying valuable keywords. This keyword research is fundamental to the whole SEO process. High traffic keywords with lower competition can then be integrated into the client’s website.
The structure and design of a web page, both play an important role in website optimisation. The use of relevant title tags, headings, bold text, link text, keyword density all contribute to how well a website fares in the search engine results pages (SERPs). It is also important to ensure that each web page is individualised and that they conform to W3C standards.
If a website cannot be found in the SERPs when potential clients are trying to find a specific product or service, then that web site is not achieving its potential sales opportunities. It is vital that your website is as search engine friendly as possible and that you employ an SEO consultant to create a campaign to help your website rank near the top.
To summarise, I offer the following SEO services.
- Keyword analysis & research
- Ranking reports
- Competitors analysis
- Website optimisation
- Link building
- Pay-per-click campaigns (Google Adwords)
- And more…
I’m very flexible in my approach to any search engine optimisation programme and aspects of each package can be taken seperately and tailored to your needs. Perhaps only certain aspects of your website and marketing need improving? I can provide a solution based upon your budget.
The most common solution that I offer is an initial analysis, report and improvement package, which will bring sudden improvements followed up with monthly or periodic analysis, reports and further improvements, which will help to ensure that you remain at the top of the search engine results pages.
Remember that SEO is not a constant. It is an ongoing project. If you manage to knock your competitor off the top spot for a particular set of keywords, then you can be sure that they will have a programme in place to try and gain that top spot back.