Dave
An SEO consultant based in Cardiff, Wales, UK. Helping small and medium businesses get to the top of Google and drive more traffic to their website.
BOTW Discount & Promo Code
Best of the Web Directory
Why submit to the BOTW Directory?
The number and quality of links pointing to your website / webpage are a major factor in determining how well your site / page ranks in the search engines. These are called backlinks.
One of the oldest and most established premium web directories is called Best of the Web (often shortened to BOTW). It allows you to get a listing in their directory for a small fee.
15 Website Promotion Tips
Promoting your website is an easy way to generate targeted traffic to your site. Here are 15 simple tips for anyone that wants to promote their site.
What are Long Tail Keywords?
Everyday, millions of people across the world are searching the web. Some are looking for general information. Others are looking for very specific services or products that they are willing to purchase. All of these people use keywords and keyword phrases to make it possible for the search engines to show them the pages that are most relevant to their needs. Long tail keywords are these three or four word phrases that people type into search engines when they are looking for very specific information and/or products.
Facebook for Business – The Basics
If you run a business, you have probably heard about people promoting themselves on Facebook and other social networking sites. But how exactly can you benefit from it? Knowing about Facebook business promotion is about a balanced approach and committing to a long term strategy.
What is Pay Per Click Advertising?
PPC advertising is short for Pay per click advertising. i.e. each time someone clicks on one of your adverts, you have to pay, and if they don’t click on it, then there’s no cost.
You have used search engines. The results at the very top or the sponsored links in the right hand column are what people have paid for. The idea behind it, is that more people are likely to click results at the top of the page, in much the same way as people in a supermarket are more likely to buy something at the front of the till. The hope then is that these visitors will keep coming back to your site and because you are the first name they come to, yours is the one that they are more likely to remember and make a habit of visiting.